ASSISTANT MARKETING MANAGER (BRAND MARKETING)

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Responsibilities:

• Assist in the development and implementation of brand strategies and marketing plans to achieve business objectives
• Conduct market analysis and consumer research to identify trends, insights, and competitive landscape
• Plan and execute marketing campaigns across various channels (online, offline, social media as well as know how to create product concepts by good storytelling…etc)
• Build and manage assigned brand to deliver sustainable sales and profit growth
• Monitor and analyze brand performance metrics, providing regular reports and insights to drive decision-making
• Manage category P&L. Oversee marketing budgets and optimize marketing spending to maximize ROI
• Work closely with Trade Marketing and Sales team on developing and evaluating effective channel promotions and assist in category management
• Contribute to the development of new product ideas and enhancements to existing products based on market feedback and analysis
• Inventory planning

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 6-8 years of experience in brand management, marketing, preferably in FMCG
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Creative and strong passion for brand building and marketing
• A good team player, energetic, proactive, good communication and interpersonal skills
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing analytics tools
• Candidates who are less experienced would be considered as Senior Product Manager